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Hungry Lion wanted to increase the number of fried chicken eaters in South Africa. To achieve this, Quirk as the lead agency, had to change the perception of both the Hungry Lion product and its stores. We set out to break records and launched the ‘Lucky Bucket’ mobile coupon campaign. To support the mobile campaign multiple campaign elements were designed (print and digital) and various media platforms were used.
(TV, radio, Hungry Lion website, activations, newspaper ads, leaflets, Facebook, Twitter, Youtube)
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