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ALLAN GRAY / TOOLKIT

Every year Allan Gray recruits the top achievers from universities. The Toolkit was part of a campaign targeted at students and new professionals. Allan Gray specializes in long-term investing and the campaign focused on how you invest the time you have during your career. Based on statistics a large amount of time is spent on arbitrary activities such as rebooting your computer and water cooler talk, thus the actual time spent working is far less. Therefore where you start your career with the time you have, is important. The toolkit consisted out of posters with tear-off cardboard flashdisks, notebooks, leaflets and banners.

Art director: Daniel Berkovich
Copy writer: James Armstrong
Senior designer: Mbulelo

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