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STIR / CORPORATE IDENTITY

I drew inspiration from the shape and contours of the portable fold-up chair. The shape is what differentiates this product from other products. I also played on the word stir. It is a word that is always moving and turning. Likewise the business card, letterhead, envelope and tag could also be turned and fitted to create the complete word, “stir”. It illustrates the actions one goes through when folding and setting up the portable chair.

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